The insurance industry thrives on renewals, yet many agencies struggle with inefficiencies that drain resources and create unnecessary operational costs. Traditional methods of servicing accounts rely on manual processes and outdated X-date reports.
That's where ReFocus AI changes the game!
By leveraging predictive analytics and automation, ReFocus AI proactively prioritizes renewals based on which clients are most at risk of canceling—and, more importantly, why they are at risk. Instead of agencies relying on generic reports and guesswork, ReFocus delivers data-backed reasons for churn risk, consolidating insights from Applied Epic directly into automated tasks by account.
A streamlined, cost-efficient retention strategy that naturally boosts renewal rates reduces servicing time and maximizes revenueLet's. A streamlined, cost-efficient retention strategy that naturally boosts renewal rates reduces servicing time and maximizes revenue.
Let's explain how ReFocus AI achieves this and what it means for your agency.
The Hidden Cost of Manual Renewals
Servicing renewals is one of insurance's most labor-intensive yet overlooked cost centers insurance agencies. Many agencies don't realize how much time and resources they spend chasing renewals using inefficient workflows.
The Traditional Renewal Process
For most agencies, the renewal process looks something like this:
- Pulling X-Date Reports – Teams manually extract lists of upcoming renewals from their AMS.
- Sorting Through Accounts: Service teams review each account and perform follow-up tasks to determine which clients are most at risk of leaving.
- Looking Through Account Notes: To determine retention risks, agents examine past communications, policy changes, and servicing history.
- Assigning Outreach Tasks—Follow-up tasks are assigned to team members Based on gut instinct or generic segmentation.
- Following often using a one-size-fits-all approach.
Why This is a Problem
- It's time consuming – Service teams spend hours per week Gathering reports, analyzing risks, and deciding who to contact.
- It's Inefficient – Agencies treat—There are all renewals equally rather than prioritizing clients who need attention the most.
- It Misses Critical Insights—There is no data-driven way to know why a client might leave, so agents are flying blind.
- It Drives Up Servicing Costs – More manual work means higher internal costs and wasted resources.
How ReFocus AI Changes the Game
ReFocus AI automates and optimizes the renewal process by using predictive retention analytics to tell you:
✅ Who is most at risk of canceling
✅ Why they are at risk
✅ What actions need to be taken to save the account
Instead of making your team guess which policies need attention, ReFocus analyzes your AMS data (Applied Epic, AMS360, QQCatalyst, and more) and creates automated, prioritized tasks to streamline retention workflows.
Key Benefits of ReFocus AI for Retention Operations
1. Predictive Retention Insights: Prioritizing At-Risk Clients
ReFocus AI scans your entire book of business and identifies which accounts will most likely be canceled based on historical data, behavioral patterns, and policy changes.
Impact:
- Your team focuses only on high-risk accounts rather than working through a long list of renewals.
- No more wasted effort on clients who were always going to renew anyway.
2. Understanding Why Clients Are At Risk (Not Just Who)
Most agencies don't just need to know who is at risk—they must understand why.
ReFocus AI consolidates multiple data points into an easy-to-read risk score, helping you uncover:
- Policy changes that indicate potential churn (e.g., coverage reductions, endorsement changes, multiple claims).
- Lack of engagement (e.g., no response to renewal notices, no recent contact with the agency).
- Premium sensitivity (e.g., rate increases compared to market trends).
- Life event triggers (e.g., a correct client recently moved, sold a property, or changed business operations).
Impact:
- Your agents approach renewals with the correct information, leading to more intelligent, productive client conversations.
- Agents can personalize outreach instead of generic renewal discussions based on each client's situation.
3. Automated Tasks & Workflows
No more manually assigning follow-ups. ReFocus AI integrates directly into your AMS and auto-generates tasks for your service team based on at-risk accounts.
✅ Example:
- If a client shows multiple cancellation risk factors, ReFocus automatically assigns a high-priority task for outreach.
- If a client is flagged for premium sensitivity, ReFocus recommends discussing alternative coverage options.
Impact:
- Your team knows precisely what to do next without spending hours reviewing accounts.
- Renewals become proactive, not reactive.
- Time spent servicing each renewal drops, lowering operational costs.
4. Standardizing Retention Workflows for Consistency
One of the biggest problems agencies face is inconsistent renewal processes. Some agents are great at retention, while others struggle.
ReFocus AI ensures every agent follows the same high-performing renewal workflow, leading to:
- A standardized process for account servicing
- More predictable renewal outcomes
- Increased consistency across the agency
Impact:
- The agency doesn't lose clients due to inconsistencies in how agents handle renewals.
- Even newer team members can execute effective renewal conversations backed by data.
5. Lowering the Cost of Servicing Each Renewal
Time is money—and when servicing accounts takes too long, your agency's profitability takes a hit.
With ReFocus AI, agencies see a drastic reduction in servicing costs by:
- Cutting time spent manually reviewing accounts.
- Eliminating the need for agents to dig through account notes.
- Reducing the effort required to identify and engage at-risk clients.
Impact:
- Servicing renewals costs your agency less, boosting profitability.
- Agencies can scale without adding headcount.
- More renewals get completed with less effort, allowing your team to focus on revenue-generating tasks.
The Future of Retention Operations
For too long, insurance agencies have been reactive regarding renewals. They wait for clients to express concerns—or worse, wait until a policy cancels—before taking action.
🔹 ReFocus AI changes that paradigm.
🔹 With predictive retention analytics, automated workflows, and data-backed prioritization, agencies can:
✅ Reduce servicing costs.
✅ Improve renewal rates.
✅ Maximize operational efficiency.
Retention isn’t just about keeping clients—it's about running a more profitable, scalable agency.
If your team is still spending hours sifting through X-date reports and guessing which renewals to prioritize, it's time to rethink your approach.
Let's talk about how ReFocus AI can transform your retention operations. 💡
Drop a comment or reach out for a demo today!