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Step 2: How to Set Up EZLynx Credentials + MFA Forwarding

Connect EZLynx to ReFocus so we can log in successfully for automated remarketing.

✅ Required access (stop if you don’t have this)

You should only proceed if you have:

  • ReFocus Admin access

  • ✅ A staff member’s EZLynx username + password

  • ✅ Access to that staff member’s email forwarding settings (or IT support)

If you don’t, STOP and involve the right admin(s).


What you’ll need

➡️ Gather these first:


Step 1 — Open the EZLynx integration in ReFocus

In ReFocus, go to:
➡️ Settings ➡️ Integrations ➡️ EZLynx


Step 2 — Enter and save your EZLynx credentials

Enter:

  • EZLynx Organization ID

  • EZLynx Username

  • EZLynx Password

Then click Save.


Step 3 — Switch EZLynx MFA to email (required)

EZLynx can send MFA codes by email or SMS. ReFocus requires email-based MFA so codes can be forwarded.

➡️ If EZLynx MFA is set to SMS, update it in EZLynx to email delivery.


Step 4 — Set up MFA forwarding to ReFocus

In the inbox linked to the EZLynx user:

  1. Create a rule to forward EZLynx MFA/security emails to:
    ➡️example: agency123-mfa@refocusai.com

  2. Save the rule

💡Some users don’t see MFA on every login. That’s expected.
Forwarding is still required because EZLynx may prompt MFA for first-time logins or security checks, and ReFocus must be able to complete that step automatically.


What happens next

✅ ReFocus will attempt login when needed
✅ MFA codes will route automatically (when triggered)
If MFA isn’t received, your Customer Success Manager will reach out with next steps.


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